Current rankings and evaluate overall website SEO readiness.


Target pages individually using I-Tul’s proprietary optimization system.


Optimized page rankings and conversions.


Rankings with continued monitoring and optimization updates.

What Is On-Page SEO?

On-page Search Engine Optimization (SEO) is the practice of optimizing individual web pages to rank higher and earn more relevant search engine traffic. The term “on-page” refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO that refers to links and other external signals.

What’s Included?

Content Structure Review

Review site layout and structure to identify opportunities for SEO optimization and improvement. Work includes reviewing site layout, site speed, schema, content and permalinks.

Site Speed Optimization

A Google site speed test will be run. The report will be sent to our development team to review and correct reported issues from Google to help improve overall site speed, which is an important ranking factor with Google.

Setup Yoast (WordPress Only)

We will set up and configure the “SEO by Yoast” plugin to assist the optimization. This plugin will modify global meta data and connect social meta markups.

Meta Titles

Meta Titles are page titles that are displayed within Google search results. Meta title are different from the Page title, which is displayed on the page, and are best optimized for well ranked key phrases and search terms.

Meta Descriptions

Meta Descriptions are a short paragraph of content that is added to Google search results. These descriptions should include important phrases, search terms, and calls-to-action for the user.

Permalink Review / 301 Redirects

Permalinks are the URL extensions for each individual page. Optimizing those includes using strong search phrases with 301 redirects from the original un-optimized URL extension.

Image Title/Alt Tags

Accessibility is an important issue for webmasters. One of the ways we can improve accessibility is to ensure image title and alt tags are optimized. Those tags are also a key ranking factor on the SEO side of things, so optimizing them is a must.

Heading Tag Optimization

Page content is one of the main ways that Google determines what a website is about how to rank it. Ensuring the Heading Tags are focused on the page content and optimized with strong key phrases is vital for SEO.

Internal / External Links

Internal linking within page content helps overall SEO optimization. We will review the site to find opportunities for effective contextual links. External links are another factor to consider. Although they are not as powerful to rankings as internal links they can be helpful especially where they help the user experience.

Sitemap Check

Sitemaps should always be added to the Google Search Console. Our team will check and verify sitemap integrity, repairing any issues discovered.

Social Media Meta Data

In order for web pages to render nicely when shared on social media platforms such as Facebook or Twitter each page must be optimized to display Open Graph (OG) tags. These OG tags pull specific titles, descriptions, and images for social media previews. We will review and update the meta table for all OG tags.

Choose Page Type

Flexible payment terms allow you to optimize pages each month or your entire site. Start with just one page or optimize your entire site to earn more traffic and conversions. All SEO should be this simple.

Standard Page


Per Page

Perfect for lead generation websites

E-Commerce Page


Per Page

Choose this option for websites that sell products or services

Questions? We’re Here to Help! Contact Us